Vail Resorts Destination Marketing Manager in Broomfield, Colorado
Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.
Welcome to Vail Resorts. Reach Your Peak.
The Marketing Manager for the Destination Marketing Team is responsible for strategy development, go-to-market implementation and driving destination business results. The job requires strategic orientation, leadership, and a highly developed set of marketing skills that come together to drive successful sales, market share and profit growth. Success in this role requires unflappable leadership that can drive business results while managing change and ambiguity.
This position will be critical in leading the development and implementation of data-driven, multi-channel marketing efforts that drive return rate of existing guests to our portfolio of resorts. Specific responsibilities for these efforts will cross a comprehensive set of marketing channels, including email, direct mail, push notification, online, display, video, social, native and more. This position will leverage guest behavior and marketing performance data to ideate, define and implement enterprise-level strategy. Managing a complex go-to-market construct across 8 destination resorts is key focus of this position, requiring strong project management skills and a proven ability to assimilate and implement executive-level feedback across strategy areas.
The Marketing Manager position will also be responsible for day-to-day relations with internal and external creative agencies, vendors, outside corporate partners, and internal relations with departments such as resort marketing directors and managers, international marketing, sales, digital and content marketing teams.
The position requires analytical prowess and superior interpersonal relationship building and communication skills.
Develop comprehensive go-to-market plans and subsequently carry through to execution, measurement and optimization
Track ongoing results. Investigate, analyze and communicate key successes and opportunities to key stakeholders.
Develop and execute new ideas to meet growth objectives for the company
Actively collaborate with Resort teams to drive collective success
Ability to work closely with Research and Analytics teams to develop insights, “tell the story” of the data, and harness it to inform strategic decision making
Develop and execute all marketing initiatives, including contingency planning
Develop and evolve multi-channel brand campaigns
Oversight of brand campaigns and associated advertising elements
Deliver key presentations to upper management and provide regular reports on the state of the business
Bachelor’s degree from an accredited college or university in marketing, communications or advertising, and a minimum of five years of specific related experience in advertising and/or marketing. Resort or hospitality experience is also preferred.
Minimum of 5 years Marketing experience
Excellent oral and written communication skills required.
A self-starter with the ability to work with minimal supervision.
Strong attention to detail and fiscally minded.
We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
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