AT&T Marketing Field Manager in Denver, Colorado
Responsible for accelerating business product growth in the local market by designing, implementing & managing custom marketing programs.
Key Roles and Responsibilities:
Designs channel marketing programs and processes to provide added value and to optimize channel effectiveness. Identifies target prospects and accounts for demand gen initiatives and arms the field sales with the tools required to win (resources, training, collateral, partners, etc.)
Develops integrated product and solution strategies, plans, and programs to leverage highest propensity to win opportunities. Evaluates impact on local market planning objectives and strategies.
Education: Typically requires a bachelor’s degree.
Experience: Typically 2-5 years of experience in area of responsibility. Requires advanced knowledge of marketing field. Applies advanced principles, theories, and concepts.
Required / Desired Qualifications:
Collaborative team player who is willing to learn from others and share best practices
Passionate about empowering our field sales teams to succeed
Diversified marketing experience including channel marketing, marketing strategy and marketing communications roles
Experience building strategies and implementing channel marketing programs for field teams
Advanced Excel including building pivot tables and performing data matching and analytics
Advanced storytelling through PowerPoint presentations
Mobility and wireline or strategic services product knowledge
Experience working effectively in a cross-functional matrix environment
Strong relationship manager